Musinsa partners with SM Entertainment on K-pop artist IP merchandise, marketing tie-up

• Musinsa signed an MOU with SM Entertainment to develop joint K-pop and fashion collaborations built around artist intellectual property.
• Deal targets new fan-focused retail experiences, with official merchandise distribution across Musinsa’s online platforms and offline channels.
• Partnership includes coordinated marketing, with a focus on expanding reach in overseas markets where both groups are prioritizing growth.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on September 14, 2026, and is solely responsible for the information contained therein.