DoubleVerify report shows 77% of Southeast Asian consumers say AI tools improve online experience

• DoubleVerify’s 2026 APAC media-quality study flagged heavy Southeast Asia AI adoption, with 77% saying AI tools improve online experiences.
• Daily usage is rising, with 35% of consumers using AI tools or platforms several times a day.
• Brand adjacency risk remains material: 52% reported a positive impact near high-quality AI content; 42% reported a negative impact near low-quality AI content.
• Ad receptivity inside AI platforms looked supportive for monetization, with 61% in Southeast Asia expressing positive views on ads in AI platforms.
• The findings point to increased measurement and brand-safety pressure as AI-generated content scales across digital media in Malaysia and the wider region.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief on September 11, 2026, and is solely responsible for the information contained therein.