Avid, Google Cloud expand partnership to roll out browser-based Media Composer with Gemini integration

• Alphabet’s Google Cloud expanded a strategic partnership with Avid to deliver a browser-based version of Avid Media Composer in Chrome.
• Gemini Enterprise integration targets agentic editing, automated tagging, transcription, translation, timeline organization, and conversational media search within Avid workflows.
• BigQuery integration aims to link newsroom planning with editing, syncing production data for plain-language queries on costs, staffing, resource use, performance.
• Hybrid cloud model keeps high-resolution assets in customers’ Google Cloud environments while centralizing media processing and AI workflows via Avid Content Core.
• Companies plan to showcase the new capabilities at IBC2026 in Amsterdam on Sept. 11-14.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Alphabet Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609110400PR_NEWS_USPR_____SF45438) on September 11, 2026, and is solely responsible for the information contained therein.