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Can Capcom (TSE:9697) Still Look Fully Priced On Onimusha’s 1 Million Unit Debut?

Simply Wall St·09/09/2026 14:29:48
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Capcom (TSE:9697) is back in the spotlight after reporting that Onimusha: Way of the Sword sold over 1 million units on day one, pushing total franchise sales past 10 million.

The fresh Onimusha launch lands after a powerful run in Capcom’s share price, with a 90 day share price return of 50.74% and a year to date share price gain of 16.66%, while long term total shareholder returns of 52.65% over three years and 163.86% over five years indicate momentum that has been building rather than fading.

Scan beyond Capcom and this Onimusha surge by hunting for other potential breakout stories in our curated list of 74 high quality undiscovered gems.

Capcom is riding a sharp run in the share price and a revived franchise at the same time. Does the current valuation still leave enough upside to justify fresh risk for new buyers?

Most Popular Narrative: 50% Undervalued

Capcom last closed at ¥4,278, while the most followed narrative from user martyw pegs fair value closer to ¥4,300. This suggests the recent Onimusha spike still sits within that thesis rather than breaking it.

Here is the number that repriced the stock: Capcom reaffirmed full-year guidance unchanged. But a single quarter has already delivered 33.5% of the full-year revenue target, 49.5% of the operating profit target, and 50.3% of the net profit target, with Onimusha, the Dragon's Dogma 2 expansion, the live-action Street Fighter film on 16 October, and a holiday catalog quarter all still to come. The market has concluded that the ¥58 billion net profit guide is not a forecast so much as a floor. I agree with it.

Read the complete narrative.

Want to see why martyw’s model still supports a higher price than today? The narrative leans on sustained catalog strength, high margins and a firm earnings multiple to get there. The exact assumptions are where it gets interesting.

Result: Fair Value of ¥4,300 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

Still, the Capcom story can break if key franchises underperform or if yen swings distort earnings enough to shake confidence in the current thesis.

Find out about the key risks to this Capcom narrative.

Another View: What Capcom’s P/E Is Telling You

Capcom may look attractive against a ¥4,300 fair value narrative, but the market’s own yardstick tells a tougher story. The stock trades on a 26.9x P/E, compared with 20.2x for peers and 16.5x for the wider JP Entertainment group, while the fair ratio sits slightly lower at 26.3x. That premium suggests investors are already paying up for quality, so the key question is whether future execution justifies maintaining that higher bar.

For a closer look at how that P/E gap stacks up against peers and the fair ratio over time, have a look at the valuation breakdown in the See what the numbers say about this price — find out in our valuation breakdown.

TSE:9697 P/E Ratio as at Sep 2026
TSE:9697 P/E Ratio as at Sep 2026

Next Steps

Mixed signals around Capcom’s valuation and expectations can pull you in both directions, so move fast and stress test the story yourself with the 2 key rewards and 2 important warning signs.

Looking for more investment ideas beyond Capcom?

If Capcom has sharpened your focus, do not stop here. Broader opportunities often show up first in the data, long before the headlines catch on.

  • Target potential mispricings by scanning companies that combine quality fundamentals with attractive valuations through the 23 high quality undervalued stocks.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.