Alkami study finds 31% of consumers switch banks after bad digital experience

• Alkami published a 2026 generational digital-banking study, warning weak digital experiences are driving churn across US financial institutions.
• 31% of consumers opened an account elsewhere following a bad digital experience; about 50% would switch for a much better one.
• 85% rate digital experience quality as essential or important when choosing a new primary provider, raising stakes for retention and acquisition.
• Data show uneven personalization: 38% at regional or community institutions saw recommendation relevance improve, versus 50%-51% at larger peers.
• AI adoption looks investable: 51% are comfortable with AI using their financial data if it improves experience, led by security benefits.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Alkami Technology Inc published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609091000PR_NEWS_USPR_____DA42767) on September 09, 2026, and is solely responsible for the information contained therein.