Ajaib says iPhone 18 launch may lift Indonesia gadget retailers Erajaya, Mitra Adiperkasa shares

• PT Ajaib Teknologi Indonesia flagged iPhone 18 as a near-term catalyst for Indonesia gadget retailers Erajaya (ERAA) and Mitra Adiperkasa (MAPI).
• Apple’s “Surprise and shine” event is set for Sept. 9, 2026 at 10:00 a.m. US time, or Sept. 10 at 12:00 a.m. WIB.
• ERAA’s 1H 2026 smartphone unit sales rose 6% to 5,350,000; average selling price increased 10%, supporting leverage to premium launches.
• MAPI’s Q1 2026 same-store sales growth hit 13.3% on strong iPhone-led digital sales; it normalized to 3.3% in Q2.
• iPhone 18 impact is expected to skew to Q4 2026–Q1 2027 in Indonesia; Ajaib sees faster sensitivity for ERAA than diversified MAPI.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PT Ajaib Teknologi Indonesia published the original content used to generate this news brief on September 09, 2026, and is solely responsible for the information contained therein.