Volkswagen unit SEAT keeps options open on SEAT brand beyond 2030 amid tougher regulations

• Volkswagen’s SEAT unit kept all options open for the SEAT brand beyond 2030, including a phased wind-down.
• Tougher regulation, electrification economics, rising investment needs cited as weakening the case for a new SEAT model generation.
• SEAT brand roadmap maintained through the current cycle, including mild-hybrid Ibiza and Arona launches planned for 2027.
• SEAT company positioned as an industrial hub for VW, leading MEB21 industrialization and urban EV production in Martorell.
• CUPRA set a target of 3% Europe market share by 2030, with Middle East entry planned for Q3 2027.

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