Adaptiva Expands Go-to-Market Investment to Accelerate Next Phase of Growth in Autonomous Endpoint Management

Company builds on record business momentum with expanded leadership team, platform innovation and strategic partnerships

KIRKLAND, Wash.,, Sept. 2, 2026 /PRNewswire/ -- Adaptiva today announced an expanded investment in its go-to-market organization to accelerate growth amid rising demand for autonomous endpoint management (AEM) and patching. Building on a record first half of 2026, Adaptiva is expanding its leadership team, strengthening strategic partnerships, and continuing to invest in platform innovation to help more organizations automate endpoint management and respond to security threats faster.

AI is making it quicker and easier for attackers to find vulnerabilities and develop exploits, shrinking the time organizations have to respond from weeks to hours. At the same time, IT and security teams are managing more endpoints, applications and vulnerabilities than they can address manually. This is increasing demand for autonomous endpoint management that can proactively remediate vulnerabilities across large enterprise environments. These market dynamics are driving adoption of Adaptiva's leading AEM solution, OneSite Patch.

"Our strongest periods of growth have reinforced what we're hearing from customers every day: enterprises must move beyond traditional endpoint management toward more intelligent, autonomous operations," said Deepak Kumar, founder and CEO of Adaptiva. "We're investing in our people, our partners and our technology to make autonomous endpoint management easier to adopt. The goal is simple: help organizations find and fix vulnerabilities before attackers can exploit them, without adding more work for IT."

Adaptiva Builds the Team to Support Its Growth

To support its next phase of growth, Adaptiva is expanding its leadership team across marketing, sales, partnerships and customer engagement.

Recent additions include:

• Jeff Day, who joined as Chief Growth Officer and Chief Marketing Officer to lead Adaptiva's go-to-market strategy across sales, marketing, alliances and account management.
• Kurt Grover, who joined as VP of Global Alliances to expand Adaptiva's relationships with global systems integrators, cloud providers, technology partners and channel partners and help bring Adaptiva's technology to more enterprise customers.

Additionally, Adaptiva has open positions for a Vice President of Worldwide Sales, plus individual contributor roles in sales and marketing. All together, these roles are building the sales, marketing and partner organization Adaptiva needs to support its goal of triple-digit growth in 2027.

Adaptiva Reaches Record Bookings With Strategic Partners

Adaptiva's expanded investment follows a period of strong growth across its enterprise business and strategic partnerships.

In Q2 2026, Adaptiva achieved its strongest quarter yet in Channel sales, recording its highest number of bookings to date, reflecting Adaptiva's growing position as a leading solution for technology partners and VARs. This builds on Adaptiva's integrations and partnerships with security software leaders CrowdStrike, Tenable, Qualys, and SentinelOne, and reseller partnerships with Guidepoint Security, Carahsoft, and Insight Partners.

Adaptiva Makes Autonomous Endpoint Management More Practical

Alongside its go-to-market expansion, Adaptiva continues to add capabilities that help IT and security teams find and fix vulnerabilities faster while reducing the manual work required to manage endpoints at scale.

Recent advancements include:

• Aida, an enterprise-safe Agentic AI solution to help customers set strategies, schedule patches, and build dashboards. AIDA also delivers AI intelligence enabling IT and security teams to ask questions about their endpoint environment in plain language.
• AirGap for OneSite Patch, which allows organizations to patch isolated systems without connecting those environments to the internet or changing the security controls designed to protect them.
• Adaptiva's AEM product suite now includes powerful Operating System Deployment (OSD) capabilities, including fully automated bare metal provisioning, built on top of Adaptiva's unique Peer-to-Peer PXE protocol stack, and our sophisticated no-code workflow orchestration engine. These capabilities can be used for remotely deploying Windows at scale and speed, without requiring any human intervention.
• Expanded OneSite Patch capabilities, including improved UX, simplified patching strategies to help customers with less complex environments onboard quicker, and expanded Linux support.

Gartner Recognition Highlights Adaptiva's Endpoint Management Leadership

Adaptiva's continued innovation has earned recognition from industry analysts and organizations while helping shape the broader conversation around autonomous endpoint management.

Most notably, Adaptiva was named a Leader in the 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools, reinforcing the company's leadership in helping enterprises modernize endpoint management.

Adaptiva's OneSite Patch was also recognized among the best autonomous endpoint management software by CyberPress, and earned the 2026 MSP Today Product of the Year Award for its innovation in enterprise patch management.

Adaptiva will continue investing in its team, partnerships and technology to help more organizations move toward autonomous endpoint management, reducing complicated work for IT and security teams and making it faster to respond when vulnerabilities are discovered.

For more information about Adaptiva and its autonomous endpoint management platform, visit www.adaptiva.com.

About Adaptiva

Adaptiva, the autonomous endpoint management company, delivers the fastest way to patch and manage endpoints at scale. IT and security operations leaders trust the company's OneSite Platform and suite of endpoint management products to gain a hands-free, fully autonomous approach to speeding the continuous delivery of software, patches, and vulnerability remediations. Hundreds of today's largest global organizations rely on Adaptiva to increase operational efficiency, reduce risk, and maximize patching velocity across millions of endpoints. Adaptiva was named a Leader in the 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools, recognized for both Completeness of Vision and Ability to Execute. Adaptiva is headquartered in Kirkland, Washington with offices in the UK and India. Learn more at adaptiva.com, and follow the company at LinkedIn, Facebook and X.

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SOURCE Adaptiva