NIQ study shows retail share of EU consumer spending slips to 31.9% in 2025

• NIQ published a European retail study showing retail’s share of EU private consumption fell to 31.9% in 2025, the fourth straight decline.
• Shift reflects higher spending on services and experiences, despite rising purchasing power and expanding retail turnover.
• Croatia had the highest retail share at 48.3%; Germany had the lowest at 22.2%.
• EU per-capita purchasing power rose 3.3% to EUR 22,425; total purchasing power reached about EUR 10.1 trillion.
• EU retail turnover growth slowed to 2.1%; inflation averaged 2.5% with a 2026 EU-27 forecast of 3.1%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on August 26, 2026, and is solely responsible for the information contained therein.