Bragg® Reintroduces Its Century-Old Wellness Philosophy

The Bragg Philosophy for Vibrant Living shares simple, science-backed practices rooted in Bragg's founding wisdom

SANTA BARBARA, Calif., Aug. 24, 2026 /PRNewswire/ -- At a time when the wellness industry is chasing the next trend, Bragg®, the brand that helped bring Apple Cider Vinegar (ACV) into the wellness mainstream, is looking back to find a better path forward. The Bragg Philosophy for Vibrant Living is a modern expression of the founding principles of wellness pioneers Paul and Patricia Bragg from more than a century ago. Long before wellness became an industry, the Braggs championed a holistic approach to health centered on simple, intentional daily habits designed to support vitality, longevity and overall well-being.

Today, consumers face an increasingly crowded wellness landscape filled with misinformation, "maxxing" and marketing hype. Bragg sought to answer a simple question: Are the fundamentals of wellness really changing, or have we known them all along? To find out, the company revisited the Braggs' original teachings and engaged a registered dietitian nutritionist, nutrition scientists and medical experts to assess their relevance against contemporary research on healthspan and longevity. The review found that eight of the Braggs' original core principles remain aligned with current scientific consensus. The result is the Bragg Philosophy for Vibrant Living: a simple guide grounded in both wellness wisdom and modern science.

"Bragg was founded on a simple idea, the everyday choices we make can have a meaningful impact on our health," said Linda Boardman, CEO of Bragg Live Food Products. "More than a century later, that belief still holds true. We know many people are overwhelmed by conflicting wellness advice and complex regimens, so we created the Bragg Philosophy for Vibrant Living to bring the focus back to what matters most: simple, time-tested, science-backed habits that are realistic and accessible."

The Bragg Philosophy for Vibrant Living promotes wellness from the inside out and encourages sustainable habits that help people cultivate vitality, strengthen their connection to their bodies and the natural world, and live not just longer, but better. The philosophy categorizes the eight proven principles into three core lifestyle tenets. These tenets include:

• Mindful Nourishment: How you eat matters as much as what you eat. Research shows that food choices can influence metabolic and overall health, while shared meals, social connection and positive food experiences can also support well-being and healthy aging.^{1 2}
• Whole Plant-Forward Eating: Whole, plant-forward foods have a place in a healthy diet. Evidence supports diets rich in nutrient-dense vegetables, fruits, legumes, whole grains, nuts and seeds for cardiovascular health, metabolic function, digestive wellness and healthy aging.^{3 4 5}
• Daily Support and Balance: Small, consistent habits matter. Research increasingly points to everyday practices, including staying hydrated, supporting digestive health and meeting nutritional needs, as important components of long-term wellness.^{6 7 8}

As part of the launch, Bragg is introducing the Bragg Vitality Collective, a network of credentialed experts who will create educational content and practical resources that help consumers bring the Philosophy's principles to life. Founding members include:

• Jackie Akerberg, healthy recipe developer, photographer and founder of the popular plant-based platform Jackfruitful Kitchen. Author of The Clean Vegan Cookbook, Akerberg creates approachable recipes centered on whole-food ingredients that make healthy eating simple, delicious and enjoyable.
  
  
  
  
• Samantha Cassetty, MS, RDN, a nationally recognized registered dietitian nutritionist known for translating nutrition science into realistic, sustainable habits. She is the co-author of Sugar Shock: The Hidden Sugar in Your Food and 100+ Smart Swaps to Cut Back and former Nutrition Director at Good Housekeeping.

For more information on Bragg Vibrant Living, its tenets, and the supporting research, visit bragg.com/vibrantliving or follow Bragg on Facebook, Instagram, TikTok and Linkedin for continued wellness inspiration.

About Bragg

Founded in 1912 by renowned health advocate and pioneer Paul Bragg, Bragg Live Food Products, Inc. is one of the oldest independent natural food companies in the United States. With a mission to encourage a vibrant, healthy lifestyle, Bragg products provide a dose of wellness wisdom that customers have come to depend on for over a century. Beyond their famous Apple Cider Vinegar, Bragg's product family consists of a wide range of offerings, including olive oil, nutritional yeast, salad dressings, beverages, supplements and more. Bragg products are available for purchase at natural food stores, grocery and mass market locations, major online retailers and Bragg.com.

References:

1. Cena H, Calder PC. (2020). Defining a healthy diet: Evidence for the role of contemporary dietary patterns in health and disease. Nutrients. 12(2):334. doi: 10.3390/nu12020334.
2. Buettner D, Skemp S. (2016) Blue Zones: Lessons from the world's longest lived. American Journal of Lifestyle Medicine. 10(5):318-321. doi: 10.1177/1559827616637066.             
3. Clarys P, Deliens T, Huybrechts I, Deriemaeker P, Vanaelst B, De Keyzer W, Hebbelinck M, Mullie P. (2014). Comparison of nutritional quality of the vegan, vegetarian, semi-vegetarian, pesco-vegetarian and omnivorous diet. Nutrients. 6(3). doi: 10.3390/nu6031318.
4. Satija A, Bhupathiraju SN, Spiegelman D, Chiuve SE, Manson JE, Willett W, Rexrode KM, Rimm EB, Hu FB. (2017). Healthful and unhealthful plant-based diets and the risk of coronary heart disease in U.S. adults. Journal of the American College of Cardiology. (4). doi: 10.1016/j.jacc.2017.05.047.
5. Tuso PJ, Ismail MH, Ha BP, Bartolotto C. (2013) Nutritional update for physicians: plant-based diets. The Permanente Journal. 17(2). doi: 10.7812/TPP/12-085.                                                       
6. Popkin BM, D'Anci KE, Rosenberg IH. (2010) Water, hydration, and health. Nutrition Reviews. 68(8). doi: 10.1111/j.1753-4887.2010.00304.x.             
7. Bischoff SC. (2011) 'Gut health': a new objective in medicine? BMC Medicine. (9). doi: 10.1186/1741-7015-9-24.
8. Chen Y, Michalak M, Agellon LB. (2018) Importance of nutrients and nutrient metabolism on human health. Yale Journal of Biology and Medicine. 91(2):95-103.

Media Contact:

Steph Ford

bragg@spoolmarketing.com

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SOURCE Bragg Live Foods