Beijing Media H1 net loss widens to RMB 19.43 million; revenue drops 20.23% to RMB 52.64 million

• Beijing Media posted a net loss attributable to shareholders of RMB 19.43 million, widening from RMB 19.05 million.
• Total operating income fell 20.23% to RMB 52.64 million, reflecting an orderly exit from low-margin trading businesses.
• Operating loss narrowed to RMB 20.42 million, while administrative expenses dropped 35.86% to RMB 12.71 million.
• Advertising business income rose 12.56% to RMB 27.16 million, while innovation business income slid 22.62% to RMB 23.08 million.
• Management kept its focus on metro outdoor advertising and scaling culture-sports-commerce IP, targeting annual operating goals in 2H 2026.

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