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Rogers Communications (TSX:RCI.B) Expands Rural 5G Coverage, Is It Still Undervalued?

Simply Wall St·08/20/2026 17:31:51
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Rogers Communications (TSX:RCI.B) is back in focus after partners marked the completion of the CA$300 million EORN Cell Gap Project, expanding 5G coverage across eastern Ontario and reinforcing its role in rural connectivity infrastructure.

See our latest analysis for Rogers Communications.

At around CA$50.45, Rogers Communications has seen a modest 2.9% 1 month share price return. The 1 year total shareholder return of 6.9% points to steady but not explosive momentum, as investors weigh connectivity projects against earnings volatility and debt.

If this kind of infrastructure story interests you, it can be useful to broaden your search and see which companies screen well on capital intensity and balance sheet strength, including those in the 39 power grid technology and infrastructure stocks.

Rogers Communications now reflects fresh 5G commitments and a modest 1 year return in the share price. For new money, does that mix still skew the risk reward in favour of buyers, or has most of the upside already been priced in?

Most Popular Narrative: 16% Undervalued

At a last close of CA$50.45 versus a narrative fair value of CA$60.38, Rogers Communications is framed as undervalued, with rural 5G build out and sports assets central to that view.

The continued deployment and expansion of 5G and Wi Fi 7 infrastructure, along with the introduction of advanced services like fixed wireless internet and bundled offerings, allows Rogers to capitalize on increasing mobile data consumption and connected device proliferation, supporting both subscriber additions and higher margins in future periods.

Read the complete narrative.

Curious what sits behind that confidence. The narrative leans on small top line gains, slimmer margins, and a very specific future earnings multiple. The full story connects those moving parts into one price tag.

Result: Fair Value of CA$60.38 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, you still need to watch for regulatory changes that squeeze pricing power, as well as high post acquisition leverage that limits how quickly Rogers Communications can reshape its balance sheet.

Find out about the key risks to this Rogers Communications narrative.

Next Steps

With mixed sentiment around Rogers Communications, you do not need to take the narrative at face value. Instead, move quickly and weigh both sides using the 4 key rewards and 3 important warning signs.

Looking for more ideas beyond Rogers Communications?

If you are serious about building a stronger portfolio, do not stop at Rogers Communications. The Simply Wall St Screener can surface other opportunities you might be missing.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.