iHeartMedia study shows US broadcast radio reaches 90% of teens monthly

• iHeartMedia published a Gen Z audio study flagging renewed broadcast radio engagement driven by demand for low-risk, community listening.
• Nielsen data cited: broadcast radio reaches 90% of U.S. teens monthly, ahead of YouTube at 75% and TikTok at 58%.
• Edison Share of Ear cited: radio accounts for 47% of Gen Z ad-supported audio time, versus 31% streaming music and 21% podcasts.
• Survey results: 85% feel less judged listening to radio with others; 84% default to radio in cars with others.
• Marketing takeaway: 60% say mentioning a brand or product out loud increases likelihood of searching for more information.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. iHeartMedia Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202608191600BIZWIRE_USPR_____20260819_BW447466) on August 19, 2026, and is solely responsible for the information contained therein.