Netflix Inc. (NASDAQ:NFLX) stock rose Wednesday, extending a multiday rebound as investors weighed fresh institutional backing for the streaming giant.
The Nasdaq gained 0.11%, while the S&P 500 rose 0.48%.
Billionaire investor Bill Ackman’s Pershing Square disclosed a 3.15 million-share Netflix position in its interim financial report for the six months ended June 30. The investment represented 4.9% of the fund’s portfolio.
Explaining its decision to return to Netflix, Pershing Square said, “Netflix has since effectively won the streaming wars.”
The firm expects Netflix to deliver double-digit revenue growth while content costs rise at a slower pace. That combination could support continued margin expansion.
Pershing Square also said Netflix’s “current valuation multiple represents a substantial discount.”
NFLX is showing signs of improving short-term momentum after falling 33.57% over the past 12 months.
Shares trade 8.6% above the 20-day simple moving average of $74.27 and 8.1% above the 50-day SMA of $74.60.
However, the stock remains 9.1% below its 200-day SMA of $88.73. It also remains under a death cross formed in December 2025.
The moving average convergence divergence indicator is above its signal line, suggesting momentum is improving. Resistance sits near $91.50, while support stands near $71.
The stock has a Buy consensus rating and an average price forecast of $91.62. Recent analyst moves include:
NFLX Price Action: Netflix shares were up 3.82% at $80.74 at the time of publication Wednesday, according to Benzinga Pro data.
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