Transaction marks the 2nd exit by the Los Angeles based incubator and its largest to date
LOS ANGELES, Aug. 13, 2026 /PRNewswire/ -- Beach House Group, the Los Angeles-based beauty incubator behind BÉIS, Pattern Beauty, Noyz, Moon, Florence By Mills and other breakout consumer brands, today announced the sale of a majority stake in BÉIS - the direct-to-consumer luggage and travel accessories brand it co-founded with actress and entrepreneur Shay Mitchell, to Samsonite Group.
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