Rival Technologies: 72% of Gen Z take action against brands over AI-generated marketing, study finds

• Rival Technologies research found 72% of Gen Z took action against brands over AI-generated marketing.
• Negative reactions reached 74%; just 8% reacted positively, raising reputational and demand risks for AI-driven campaigns.
• Purchase impact was material, with 43% reporting they stopped buying from a brand tied to AI marketing.
• Backlash intensified with age, with strong negative reactions rising to 54% among 25-29-year-olds.
• Canada showed sharper resistance than the U.S., with 84% negative reactions versus 65% in the U.S.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Rival Technologies Inc. published the original content used to generate this news brief on August 13, 2026, and is solely responsible for the information contained therein.