Yelp survey shows Gen Z favors written reviews over influencers for purchase decisions

• Yelp analysis of Gen Z purchasing behavior found heavy pre-purchase research across categories, led by restaurants at 97%.
• Written reviews outweighed influencer recommendations for dining at 78% vs. 59%, signaling demand for detailed, text-based platforms.
• Takeout or delivery spending reached 78% in the past month; 72% dined out, with 45% increasing spend in both areas.
• Menu at 89% and price at 87% ranked as top restaurant decision drivers, pointing to heightened value sensitivity.
• Trust in AI-generated summaries remained low at 48% for services, 43% for restaurants, reinforcing reliance on human-authored content.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Yelp! Inc. published the original content used to generate this news brief on July 30, 2026, and is solely responsible for the information contained therein.