AI Has Saved Time But Muddied Traffic Data For CRE Marketing Execs

Barchart·07/24/2026 17:06:12

Public relations executives who promote buildings and transactions to investors, potential buyers and the media say artificial intelligence has rewired their jobs over the past few years — compressing workflows from weeks to days. But it has also complicated how they track effective strategies.  Marketing processes have been upended as AI adoption becomes mainstream and more commercial real estate companies dip their toes into the new tech, panelists said at Bisnow’s CRE Property Marketing & Brand Strategy Cocktail, held July 16 at Warwick Allerton Chicago. “We have two full-time marketing people, and since the AI integration has really taken shape, it's like they're on steroids,” Madison...