Northern Nevada's economic development organization unveils a new name and brand
RENO, Nev., July 23, 2026 /PRNewswire/ -- For more than 40 years, the organization known as Economic Development Authority of Western Nevada (EDAWN) has brought new companies to Northern Nevada, helped local startups grow into industry leaders, and kept established employers rooted in the region. Today, that work has a name to match it. EDAWN announced it will now operate as 'Northern NV Now,' unveiling the new name and brand at a press conference this morning at Reno Public Market.
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