CI&T report shows 74% of US consumers use AI agents for shopping decisions

• CI&T retail tech report flagged AI agents as a mainstream shopping research tool in the U.S., reshaping early purchase decisions.
• 74% of respondents have used an AI agent while shopping; 90% have used one or are open to using one.
• Consumers cited brand comparisons at 55% and price discovery at 55% as leading use cases; 49% used agents to locate where items are sold.
• 78% said AI makes them smarter shoppers; 55% said it is increasing how much they shop, pointing to potential demand uplift.
• Electronics, personal care, apparel, accessories led adoption; agents increasingly serve as the first stop before retailer websites.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ci&T Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260722923112) on July 22, 2026, and is solely responsible for the information contained therein.