Massmart Accelerates Retail Media Offering in South Africa with Criteo

JOHANNESBURG, July 22, 2026 /PRNewswire/ -- Criteo [NASDAQ: CRTO], the global commerce intelligence platform, and Massmart, one of Africa's largest consumer goods retailers, today announced a new retail media collaboration. The collaboration will help brands and marketplace sellers engage more effectively with consumers across Massmart's digital properties in South Africa. By introducing Sponsored Product Ads and Onsite Display Ads, Massmart expands its advertising offering with sophisticated, data-driven formats along the purchase journey. These natively integrated and engaging formats also significantly enhance the customer experience.