New AI agent will enhance product discovery across Michaels.com, from inspiration to purchase
IRVING, Texas, and SUNNYVALE, Calif., July 21, 2026 /PRNewswire/ -- Michaels, North America's leading destination for creativity and celebration, today announced the launch of Ask Mike, a new AI-powered shopping assistant built with Google Cloud's Gemini Enterprise for Customer Experience. Now live on Michaels.com, the tool streamlines the digital shopping experience by delivering real-time, personalized creative guidance – turning the path from inspiration to purchase into a seamless conversation.
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