essential COSTA RICA Brings Costa Rican Agricultural Products to Millions of European Consumers

SAN JOSÉ, Costa Rica, July 17, 2026 /PRNewswire/ -- The country brand essential COSTA RICA is bringing Costa Rican fresh products to millions of consumers in the United Kingdom, Germany, and Spain through "The Natural Choice," a multi-channel international campaign spanning Amazon Ads channels alongside digital media channels, and more than 240 in-store tasting events at major European retailers. The campaign invites consumers to discover the freshness, quality, and origin of Costa Rican bananas, pineapples, coffee, and cassava.