NIQ says China live-commerce market hits USD 900 billion in 2025

• NIQ report estimated China’s live-commerce market at about USD 900 billion in 2025, nearing the scale of total US e-commerce.
• APAC represented roughly 55% of global e-commerce revenue in 2025, underscoring Asia’s lead in newer shopping formats.
• Adoption gap persisted in the West, with 68% of North American consumers and 67% of Europeans never buying via social media.
• China’s social-commerce market projected to reach USD 1.8 trillion by 2030, up from about USD 500 billion currently.
• Global retail-media spend reached USD 184 billion in 2025, though nearly half of brands cited weak measurement effectiveness.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 20260717253489) on July 17, 2026, and is solely responsible for the information contained therein.