Entain urges immediate ban on unlicensed gambling sponsorships in UK sport

• Entain backed UK government plans to ban sports sponsorship agreements with unlicensed gambling operators, urging swift action to close perceived loopholes.
• Chief Executive Stella David called for an immediate voluntary ban by the Premier League and other bodies ahead of the 2026/27 season.
• Entain urged the ban to cover all advertising and promotional rights, including perimeter boards, shirt sponsorships, digital assets.
• Cited H2GC estimates of illegal gambling turnover rising to GBP 16.6 billion in 2025 from GBP 5 billion in 2019.
• Pointed to industry analysis projecting unregulated operators at 47.7% of UK gambling ad spend in 2026/27.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Entain plc published the original content used to generate this news brief on July 15, 2026, and is solely responsible for the information contained therein.