Better Collective AS Set to Roll Out Online Sports, Betting Tools as Market Opens in Alberta, Canada

11:33 AM EDT, 07/13/2026 (MT Newswires) -- Better Collective AS (BETCO.ST) launched in Alberta, Canada, after the province opened the market for licensed online sports betting and iGaming. The Denmark-based digital sports media group said Monday it worked with all incoming sportsbooks in the lead-up to the launch and that the region is "a significant expansion" of its addressable market in North America.