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Calculating The Fair Value Of Europris ASA (OB:EPR)

Simply Wall St·01/07/2026 04:55:46
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Key Insights

  • Europris' estimated fair value is kr99.13 based on 2 Stage Free Cash Flow to Equity
  • Current share price of kr92.70 suggests Europris is potentially trading close to its fair value
  • Peers of Europris are currently trading on average at a 1,768% premium

Today we'll do a simple run through of a valuation method used to estimate the attractiveness of Europris ASA (OB:EPR) as an investment opportunity by projecting its future cash flows and then discounting them to today's value. We will use the Discounted Cash Flow (DCF) model on this occasion. There's really not all that much to it, even though it might appear quite complex.

We generally believe that a company's value is the present value of all of the cash it will generate in the future. However, a DCF is just one valuation metric among many, and it is not without flaws. If you still have some burning questions about this type of valuation, take a look at the Simply Wall St analysis model.

The Calculation

We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company's cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. To start off with, we need to estimate the next ten years of cash flows. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, so we need to discount the sum of these future cash flows to arrive at a present value estimate:

10-year free cash flow (FCF) forecast

2026 2027 2028 2029 2030 2031 2032 2033 2034 2035
Levered FCF (NOK, Millions) kr1.08b kr1.04b kr1.03b kr1.03b kr1.04b kr1.05b kr1.07b kr1.10b kr1.13b kr1.16b
Growth Rate Estimate Source Analyst x1 Analyst x1 Est @ -1.30% Est @ -0.02% Est @ 0.88% Est @ 1.51% Est @ 1.95% Est @ 2.25% Est @ 2.47% Est @ 2.62%
Present Value (NOK, Millions) Discounted @ 8.6% kr994 kr884 kr804 kr740 kr687 kr642 kr603 kr568 kr536 kr506

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = kr7.0b

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (3.0%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 8.6%.

Terminal Value (TV)= FCF2035 × (1 + g) ÷ (r – g) = kr1.2b× (1 + 3.0%) ÷ (8.6%– 3.0%) = kr21b

Present Value of Terminal Value (PVTV)= TV / (1 + r)10= kr21b÷ ( 1 + 8.6%)10= kr9.3b

The total value is the sum of cash flows for the next ten years plus the discounted terminal value, which results in the Total Equity Value, which in this case is kr16b. To get the intrinsic value per share, we divide this by the total number of shares outstanding. Compared to the current share price of kr92.7, the company appears about fair value at a 6.5% discount to where the stock price trades currently. The assumptions in any calculation have a big impact on the valuation, so it is better to view this as a rough estimate, not precise down to the last cent.

dcf
OB:EPR Discounted Cash Flow January 7th 2026

Important Assumptions

Now the most important inputs to a discounted cash flow are the discount rate, and of course, the actual cash flows. You don't have to agree with these inputs, I recommend redoing the calculations yourself and playing with them. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at Europris as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 8.6%, which is based on a levered beta of 1.338. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

Check out our latest analysis for Europris

SWOT Analysis for Europris

Strength
  • Debt is well covered by earnings and cashflows.
  • Dividends are covered by earnings and cash flows.
Weakness
  • Earnings declined over the past year.
  • Dividend is low compared to the top 25% of dividend payers in the Multiline Retail market.
Opportunity
  • Annual earnings are forecast to grow faster than the Norwegian market.
  • Current share price is below our estimate of fair value.
Threat
  • No apparent threats visible for EPR.

Moving On:

Whilst important, the DCF calculation is only one of many factors that you need to assess for a company. DCF models are not the be-all and end-all of investment valuation. Preferably you'd apply different cases and assumptions and see how they would impact the company's valuation. For instance, if the terminal value growth rate is adjusted slightly, it can dramatically alter the overall result. For Europris, there are three fundamental elements you should assess:

  1. Risks: Be aware that Europris is showing 1 warning sign in our investment analysis , you should know about...
  2. Management:Have insiders been ramping up their shares to take advantage of the market's sentiment for EPR's future outlook? Check out our management and board analysis with insights on CEO compensation and governance factors.
  3. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered!

PS. The Simply Wall St app conducts a discounted cash flow valuation for every stock on the OB every day. If you want to find the calculation for other stocks just search here.