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How Investors Are Reacting To Ross Stores (ROST) Faster Expansion And Steady Same-Store Sales Growth

Simply Wall St·01/04/2026 22:28:51
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  • In recent months, Ross Stores has accelerated its US store rollout while delivering average same-store sales growth of 3.4% over the past two years, highlighting consistent customer traffic and spending.
  • This combination of rapid footprint expansion and resilient store-level performance points to effective capital allocation, with industry-leading returns on invested capital reinforcing management’s execution capabilities.
  • We’ll now examine how this faster store expansion, supported by resilient same-store sales, may influence Ross Stores’ broader investment narrative.

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Ross Stores Investment Narrative Recap

To own Ross Stores, you need to believe its off price model can keep pulling in traffic while new locations earn attractive returns. The recent acceleration in US store openings, backed by 3.4% average same store sales growth over two years, supports the near term growth catalyst of footprint expansion, but also heightens the key risk that aggressive growth could eventually pressure margins and dilute performance if markets become saturated.

The company’s raised 2025 guidance, calling for comparable store sales growth of 3% to 4% and total sales up 6% to 8%, lines up with this expansion story and suggests management is planning around continued healthy store productivity. At the same time, guidance still bakes in a tariff headwind, which keeps cost inflation and profitability in focus as investors weigh how far and how fast Ross can profitably grow its store base.

Yet even with strong recent results, investors should be aware that rapid store growth could eventually collide with...

Read the full narrative on Ross Stores (it's free!)

Ross Stores' narrative projects $25.0 billion revenue and $2.4 billion earnings by 2028. This requires 5.1% yearly revenue growth and about a $0.3 billion earnings increase from $2.1 billion today.

Uncover how Ross Stores' forecasts yield a $183.41 fair value, in line with its current price.

Exploring Other Perspectives

ROST 1-Year Stock Price Chart
ROST 1-Year Stock Price Chart

Five Simply Wall St Community fair value estimates for Ross Stores span roughly US$11 to US$183 per share, showing just how far apart individual views can be. When you set that wide range against the current focus on rapid store expansion as both a growth driver and a potential saturation risk, it underlines why comparing several independent perspectives on Ross’s long term performance can be so valuable.

Explore 5 other fair value estimates on Ross Stores - why the stock might be worth as much as $183.41!

Build Your Own Ross Stores Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Ross Stores research is our analysis highlighting 1 key reward that could impact your investment decision.
  • Our free Ross Stores research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Ross Stores' overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.