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Why Investors Shouldn't Be Surprised By ImPulse Growth AD's (BUL:IMP) 48% Share Price Plunge

Simply Wall St·01/02/2026 04:53:27
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The ImPulse Growth AD (BUL:IMP) share price has fared very poorly over the last month, falling by a substantial 48%. For any long-term shareholders, the last month ends a year to forget by locking in a 54% share price decline.

In spite of the heavy fall in price, ImPulse Growth AD's price-to-earnings (or "P/E") ratio of 5.3x might still make it look like a strong buy right now compared to the market in Bulgaria, where around half of the companies have P/E ratios above 12x and even P/E's above 28x are quite common. Nonetheless, we'd need to dig a little deeper to determine if there is a rational basis for the highly reduced P/E.

For instance, ImPulse Growth AD's receding earnings in recent times would have to be some food for thought. It might be that many expect the disappointing earnings performance to continue or accelerate, which has repressed the P/E. If you like the company, you'd be hoping this isn't the case so that you could potentially pick up some stock while it's out of favour.

See our latest analysis for ImPulse Growth AD

pe-multiple-vs-industry
BUL:IMP Price to Earnings Ratio vs Industry January 2nd 2026
We don't have analyst forecasts, but you can see how recent trends are setting up the company for the future by checking out our free report on ImPulse Growth AD's earnings, revenue and cash flow.

How Is ImPulse Growth AD's Growth Trending?

There's an inherent assumption that a company should far underperform the market for P/E ratios like ImPulse Growth AD's to be considered reasonable.

Taking a look back first, the company's earnings per share growth last year wasn't something to get excited about as it posted a disappointing decline of 60%. Unfortunately, that's brought it right back to where it started three years ago with EPS growth being virtually non-existent overall during that time. Therefore, it's fair to say that earnings growth has been inconsistent recently for the company.

This is in contrast to the rest of the market, which is expected to grow by 21% over the next year, materially higher than the company's recent medium-term annualised growth rates.

With this information, we can see why ImPulse Growth AD is trading at a P/E lower than the market. Apparently many shareholders weren't comfortable holding on to something they believe will continue to trail the bourse.

The Bottom Line On ImPulse Growth AD's P/E

ImPulse Growth AD's P/E looks about as weak as its stock price lately. Using the price-to-earnings ratio alone to determine if you should sell your stock isn't sensible, however it can be a practical guide to the company's future prospects.

As we suspected, our examination of ImPulse Growth AD revealed its three-year earnings trends are contributing to its low P/E, given they look worse than current market expectations. At this stage investors feel the potential for an improvement in earnings isn't great enough to justify a higher P/E ratio. If recent medium-term earnings trends continue, it's hard to see the share price rising strongly in the near future under these circumstances.

You need to take note of risks, for example - ImPulse Growth AD has 4 warning signs (and 3 which are a bit concerning) we think you should know about.

You might be able to find a better investment than ImPulse Growth AD. If you want a selection of possible candidates, check out this free list of interesting companies that trade on a low P/E (but have proven they can grow earnings).