MEDIROM Healthcare Technologies To Collaborate With World Foundation And Tools For Humanity To Deploy Proof Of Human Technologies Such As World ID Throughout Japan

MEDIROM Healthcare Technologies Inc. (Headquarters:Minato-ku, Tokyo, CEO: Kouji Eguchi, NASDAQ:MRM, MEDIROM or the "Company"), a diversified healthcare company, is collaborating with World Foundation and Tools for Humanity to deploy Proof of Human technologies such as World ID throughout Japan. The World project was co-created by Sam Altman and Alex Blania.

In preparation for the full-scale rollout of the World project in Japan, MEDIROM has entered into a Master Service Agreement ("MSA") with Tools for Humanity ("TFH") and World Foundation ("WF"). Under the MSA, the MEDIROM Group will be responsible for the operation of "Proof of Human" verification locations in Japan. This initiative is expected to contribute to MEDIROM's revenue through operation fees and related services over time. Leveraging MEDIROM's nationwide network of approximately 300 physical locations and operational expertise, the collaboration enables rapid and trusted deployment of Proof of Human technology at scale. To support this effort, MEDIROM will newly establish a dedicated special task force, the "MEDIROM World Proof of Human Task Force," and will strengthen its organizational structure to promote the nationwide rollout of Proof of Human technology powered by World.

■ Background and Purpose of the Collaboration

In recent years, advances in generative AI have made it extremely difficult to distinguish between "humans" and "AI" online, creating a global challenge to establish trust online. To address this challenge, Sam Altman and Alex Blania co-created World. World aims to provide a mechanism, utilizing blockchain technology, that allows anyone worldwide to safely and fairly prove they are human ("Proof of Human") without revealing their identity.

MEDIROM shares this vision and established a special task force, the "MEDIROM World Proof of Human Task Force."

The Company will begin full-scale collaboration in Japan with TFH and WF to bring the World Proof of Human verification technology to people throughout Japan. MEDIROM will drive access across diverse fields beyond its existing footprint of relaxation and wellness retail locations. The Company expects such expansion to contribute to a future where everyone can participate in the digital society with confidence through the social implementation of "Proof of Human."