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Is Apple (AAPL) Still Slightly Undervalued After Its Recent Grind Higher? A Fresh Look at Valuation

Simply Wall St·12/26/2025 02:20:58
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Apple (AAPL) has been quietly grinding higher this year, and with the stock hovering near recent highs, investors are asking a simple question: does the current price still make sense?

See our latest analysis for Apple.

After a steady grind higher, Apple’s latest share price at $273.81 reflects a modest pullback in the past month but a solid 90 day share price return and strong multi year total shareholder returns. This suggests underlying momentum is still intact rather than fading.

If Apple has you thinking about what else is leading the digital shift, this is a good moment to explore other high growth tech and AI stocks that might fit your portfolio.

With shares just below analyst targets and trading at a premium to some intrinsic models, investors now face a pivotal question: Is Apple still undervalued, or is today’s price already pricing in tomorrow’s growth?

Most Popular Narrative Narrative: 4.5% Undervalued

With Apple closing at $273.81 versus a widely followed fair value of about $287, the dominant narrative sees modest upside still on the table.

New five year frameworks suggest earnings could potentially double between 2024 and 2030, driven by a broader devices roadmap, AI enabled features, and higher services penetration, which justifies using out year earnings in valuation work.

Read the complete narrative.

Want to see what kind of revenue engine and margin profile could support that ambitious earnings path and premium multiple assumptions? The full narrative lays out the step by step financial story behind this fair value call.

Result: Fair Value of $287 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, lingering regulatory scrutiny on App Store economics and potential softness in hardware upgrade cycles could quickly challenge those upbeat earnings and valuation assumptions.

Find out about the key risks to this Apple narrative.

Another Angle on Valuation

Step away from the narrative fair value and Apple looks less forgiving. On earnings, the stock trades at 36.1 times, richer than both the global tech average of 23 times and peers at 33.7 times, even if its fair ratio sits a touch higher at 38.2 times. Is that premium comfort or complacency?

See what the numbers say about this price — find out in our valuation breakdown.

NasdaqGS:AAPL PE Ratio as at Dec 2025
NasdaqGS:AAPL PE Ratio as at Dec 2025

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Apple for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 901 undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Build Your Own Apple Narrative

If you would rather stress test the numbers yourself or challenge these assumptions, you can build a personalized Apple view in minutes, Do it your way.

A great starting point for your Apple research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.

Looking for more investment ideas?

Do not stop at one opportunity. Use the Simply Wall Street Screener to uncover focused stock ideas that match your style before the market fully wakes up.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.