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Versus Systems Executes Definitive Agreement With Drinkfinger To Launch Technology-Enabled Campaigns, Interactive Fan Experiences Across Brazil, US, UK, And Select International Markets

Benzinga·12/23/2025 13:38:18
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Versus Systems Inc. ("Versus" or the "Company") (NASDAQ:VS) today announced it has executed a definitive agreement with Drinkfinger Enterprises Ltd. ("Drinkfinger") to launch large-scale technology-enabled campaigns and interactive fan experiences across Brazil, the United States, the United Kingdom, and select international markets.

The collaboration will integrate Drinkfinger's physical beverage accessory platform with Versus' QR-enabled engagement technology, creating a physical-to-digital engagement system, to unlock branded digital content, instant games, fan competitions, sponsor rewards, quizzes, and social-sharing opportunities directly from consumer products. The collaboration establishes a repeatable activation framework designed to help brand partners engage with diverse audiences at scale, measure performance in real time, and build long-term consumer relationships.

Initial programs are already underway in Brazil, the US, and UK, with commercial revenue expected to begin in Q1 2026. Under this structure, revenue will be shared equally in key markets where Versus distributes Drinkfinger products, with both companies expecting meaningful contribution from high-margin recurring software and sponsorship revenue streams.