XP (NasdaqGS:XP) Valuation Check After CEO Maffra’s 2026 Strategy Reset and Fresh Analyst Commentary

XP (NasdaqGS:XP) has come back into focus after CEO Thiago Maffra laid out new 2026 priorities, ranging from alternative distribution channels to broader premium services, paired with fresh Wall Street commentary on its strategy and challenges.

See our latest analysis for XP.

Despite the CEO’s fresh 2026 roadmap and mixed brokerage commentary, XP’s recent stretch has been choppy, with a 30 day share price return of minus 11.06 percent and a 90 day share price return of minus 18.98 percent. At the same time, the year to date share price return of 35.56 percent and one year total shareholder return of 32.77 percent show that longer term momentum is still intact compared with the deeper five year total shareholder return loss of 56.56 percent.

If XP’s strategic reset has you thinking about where growth and ownership really line up, it is worth exploring fast growing stocks with high insider ownership as a curated set of similar opportunities.

With analysts still seeing upside to XP’s current price yet flagging slower near term earnings growth, the key question now is whether the stock is undervalued or if the market has already priced in its next leg of expansion.

Most Popular Narrative Narrative: 30.9% Undervalued

With the narrative fair value sitting well above XP’s last close at $16.01, the story hinges on whether its earnings power can keep compounding.

Investment in scalable, technology driven platforms and efficiency enhancements has produced steady improvements in operational leverage and expanding net margins; as XP grows, further margin gains are likely due to disciplined cost structures and self reinforcing profitability trends.

Read the complete narrative.

Want to see the engine behind that gap? The narrative focuses on rising margins, sustained double digit growth, and a tighter share count. Curious how far that can stretch?

Result: Fair Value of $23.17 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, this optimism could be challenged if intensifying competition compresses fees and slower net new money trends persist, which would pressure revenue growth and margins.

Find out about the key risks to this XP narrative.

Build Your Own XP Narrative

If you see the story differently or want to dig into the numbers yourself, you can quickly build a custom view in minutes. Do it your way.

A good starting point is our analysis highlighting 5 key rewards investors are optimistic about regarding XP.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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