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How Pacsun’s Holiday 0% Loans Partnership At Affirm Holdings (AFRM) Has Changed Its Investment Story

Simply Wall St·12/15/2025 14:18:42
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  • In early December 2025, Pacsun announced it had teamed up with Affirm to offer interest-free installment payment options and a limited-time 10% "AFFIRM" promo on its Holiday Gift Guide, adding another retail name to Affirm’s nearly 420,000-merchant network.
  • This combination of a fresh Pacsun partnership and recent analyst commentary spotlighting Affirm’s 0% APR loans, Affirm Card, and international expansion underscores how the company is weaving its services more deeply into both online and offline shopping experiences.
  • Next, we’ll examine how the Pacsun holiday tie-up may influence Affirm’s investment narrative around merchant expansion and product adoption.

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Affirm Holdings Investment Narrative Recap

For Affirm, the core belief is that more merchants and shoppers will keep choosing its pay‑over‑time options across channels, supporting growth while it works to prove durable profitability. The Pacsun tie‑up adds another youth‑focused retailer ahead of the holidays, but on its own it likely does not change the key near term catalyst: whether Affirm can offset the impending loss of a major enterprise partner while expanding 0% products without squeezing margins. The biggest risk remains that this combination pressures revenue and earnings stability.

Among recent developments, the broad rollout of Affirm across household retail names such as Costco, Wayfair, Ace Hardware, and now Pacsun looks most relevant. Together, these integrations reinforce the catalyst of merchant expansion and product adoption, particularly for 0% APR loans at checkout, even as competition in buy now, pay later and digital wallets intensifies.

Yet against this expansion, investors should also be aware of how reliant Affirm still is on a handful of large relationships and what happens if...

Read the full narrative on Affirm Holdings (it's free!)

Affirm Holdings’ narrative projects $6.0 billion revenue and $756.6 million earnings by 2028. This requires 22.9% yearly revenue growth and about a $704 million earnings increase from $52.2 million today.

Uncover how Affirm Holdings' forecasts yield a $92.71 fair value, a 38% upside to its current price.

Exploring Other Perspectives

AFRM 1-Year Stock Price Chart
AFRM 1-Year Stock Price Chart

Nineteen Simply Wall St Community fair value estimates for Affirm span roughly US$25 to US$140 per share, showing how far apart individual views can be. Before weighing those against your own expectations, it may help to consider how heavily Affirm’s growth story leans on continued merchant adoption and the risks of any slowdown in that trend for future business performance.

Explore 19 other fair value estimates on Affirm Holdings - why the stock might be worth over 2x more than the current price!

Build Your Own Affirm Holdings Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.