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    PAR Technology (PAR) Taps Wallet-Based Loyalty But How Durable Is Its Restaurant Software Edge?

    Simply Wall St·12/15/2025 11:11:47
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    • In early December 2025, PAR Technology launched Smart Passes, a wallet-native loyalty solution within its Punchh platform that uses Apple and Google Wallet for real-time, app-free rewards, and Abelardo's Mexican Fresh selected PAR's unified POS, payments, engagement, and operations tools to upgrade its restaurant technology stack.
    • Together, these moves highlight how PAR is deepening its presence in restaurant loyalty and winning full-suite deployments that can increase customer stickiness and recurring software revenue.
    • Now we’ll explore how Smart Passes’ app-free, wallet-based loyalty channel could influence PAR Technology’s longer-term investment narrative and profitability outlook.

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    PAR Technology Investment Narrative Recap

    To own PAR Technology, you need to believe its unified restaurant platform can convert product innovation into higher recurring software revenue and, over time, reduced losses. The Smart Passes launch and Abelardo’s full-suite deployment support the key near term catalyst of deeper cross sell and higher ARPU, but they do not materially change the biggest current risk: execution on large, complex rollouts and the timing of ARR acceleration.

    The Smart Passes announcement is especially relevant because it builds directly on the earlier launch of PAR Engagement in June 2025, which unified ordering, loyalty, guest data, and marketing. Together, Engagement and Smart Passes create a more complete monetization funnel for existing customers, reinforcing the catalyst that multiproduct adoption and wallet based loyalty could lift software mix and margins if PAR delivers consistently on rollouts.

    But while these product wins are encouraging, investors should also be aware that...

    Read the full narrative on PAR Technology (it's free!)

    PAR Technology's narrative projects $608.8 million in revenue and $55.1 million in earnings by 2028. This requires 13.4% yearly revenue growth and an earnings increase of about $146.6 million from -$91.5 million today.

    Uncover how PAR Technology's forecasts yield a $59.33 fair value, a 61% upside to its current price.

    Exploring Other Perspectives

    PAR 1-Year Stock Price Chart
    PAR 1-Year Stock Price Chart

    Three members of the Simply Wall St Community currently estimate PAR’s fair value between US$59.33 and US$66.62, highlighting a tight cluster of bullish views. You should weigh those against the risk that slower than expected POS and payments rollouts could delay ARR growth and push out the path to profitability, which may affect how quickly the market re rates the stock.

    Explore 3 other fair value estimates on PAR Technology - why the stock might be worth just $59.33!

    Build Your Own PAR Technology Narrative

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.