MINISO Launches First Italian Collectible Toy Store in Milan's Corso Buenos Aires

MILAN, Dec. 9, 2025 /PRNewswire/ -- MINISO officially opened Italy's first collectible toy store on December 6, introducing the new concept to Milan's Corso Buenos Aires. Located on one of Milan's busiest and most popular shopping streets, the new store brings a dedicated space for a category that has been rapidly gaining traction among young consumers. The opening establishes MINISO as a fresh destination in Milan for discovering global IP creations, authentic collectibles, and immersive retail experiences.