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To own Planet Fitness, you need to believe its low-cost, beginner-friendly model can keep expanding memberships and franchise clubs despite higher churn from online cancellations and intense competition. The planned US$750 million to US$850 million securitized refinancing, including potential buyback funding, mainly tweaks the balance sheet and liquidity rather than the core near term catalyst of membership and club growth, while modestly increasing focus on leverage and refinancing execution risk.
The refinancing plan also lands just after Q3 2025 results and a guidance raise, with Planet Fitness now targeting about 11% revenue growth for the year. That backdrop of rising revenue, higher net income, and ongoing share repurchases provides important context for how any new debt, liquidity capacity, or buyback flexibility could interact with expansion driven catalysts around new clubs, younger member adoption, and format optimization.
But against this progress, investors should still pay close attention to whether click to cancel continues to push member attrition higher than expected and...
Read the full narrative on Planet Fitness (it's free!)
Planet Fitness' narrative projects $1.6 billion revenue and $312.8 million earnings by 2028. This requires 11.6% yearly revenue growth and about a $123.8 million earnings increase from $189.0 million today.
Uncover how Planet Fitness' forecasts yield a $128.94 fair value, a 18% upside to its current price.
Three fair value estimates from the Simply Wall St Community span a wide US$37.05 to US$128.94 range, showing how far apart individual views can be. As you weigh these perspectives, consider how sustained higher churn from click to cancel could affect the recurring membership engine that underpins Planet Fitness’s long term performance and explore how others are thinking about that risk.
Explore 3 other fair value estimates on Planet Fitness - why the stock might be worth less than half the current price!
Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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